Purple Innovation, Inc.
US ˙ NasdaqGS ˙ US74640Y1064

SecurityPRPL / Purple Innovation, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership1,487 shares
Latest Disclosed Value $ 984
Morgan Stanley reports 1.09% increase in ownership of PRPL / Purple Innovation, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 1,487 shares of Purple Innovation, Inc. (US:PRPL) valued at $983 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 1,471 shares of Purple Innovation, Inc.. This represents a change in shares of 1.09% during the quarter. The current value of the position is $585 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F PURPLE INNOVATION COM 74640Y106 1,487 16 1.09 1 -100.00 0.0000
2026-05-27 2025-12-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 1,471 -32,016 -95.61 1 -96.77 0.0000
2026-02-13 2025-12-31 13F PURPLE INNOVATION COM 74640Y106 1,471 -32,016 1 0.0000
2026-05-27 2025-09-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 33,487 -165,048 -83.13 31 -78.47 0.0000
2025-11-14 2025-09-30 13F PURPLE INNOVATION COM 74640Y106 33,487 -165,048 31 0.0000
2025-08-15 2025-06-30 13F PURPLE INNOVATION COM 74640Y106 198,535 -27,301 -12.09 145 -15.79 0.0000
2025-05-15 2025-03-31 13F PURPLE INNOVATION COM 74640Y106 225,836 -152,500 -40.31 171 -42.03 0.0000
2025-05-15 2024-12-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 378,336 67,723 21.80 295 -3.91 0.0000
2025-02-14 2024-12-31 13F PURPLE INNOVATION COM 74640Y106 378,336 67,723 295 0.0000
2025-05-14 2024-09-30 13F/A-2 PURPLE INNOVATION COM 74640Y106 310,613 100,848 48.08 307 40.83 0.0000
2025-02-14 2024-09-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 310,613 100,848 307 0.0000
2024-11-14 2024-09-30 13F PURPLE INNOVATION COM 74640Y106 310,613 100,848 307 0.0000
2025-05-14 2024-06-30 13F/A-2 PURPLE INNOVATION COM 74640Y106 209,765 -5,738 -2.66 218 -41.71 0.0000
2024-10-17 2024-06-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 209,765 -5,738 218 0.0000
2024-08-14 2024-06-30 13F PURPLE INNOVATION COM 74640Y106 209,765 -5,738 218 0.0000
2024-10-17 2024-03-31 13F/A-2 PURPLE INNOVATION COM 74640Y106 215,503 -93,596 -30.28 375 17.61 0.0000
2024-08-16 2024-03-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 215,503 -93,596 375 0.0000
2024-05-15 2024-03-31 13F PURPLE INNOVATION COM 74640Y106 215,503 -93,596 375 0.0000
2024-08-16 2023-12-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 309,099 251,939 440.76 318 227.84 0.0000
2024-02-13 2023-12-31 13F PURPLE INNOVATION COM 74640Y106 309,099 251,939 318 0.0000
2023-11-15 2023-09-30 13F PURPLE INNOVATION COM 74640Y106 57,160 -26,936 -32.03 98 -58.37 0.0000
2023-08-14 2023-06-30 13F PURPLE INNOVATION COM 74640Y106 84,096 15,974 23.45 234 30.17 0.0000
2023-05-15 2023-03-31 13F PURPLE INNOVATION COM 74640Y106 68,122 395 0.58 180 -44.75 0.0000
2023-02-14 2022-12-31 13F PURPLE INNOVATION COM 74640Y106 67,727 25,118 58.95 324 87.28 0.0000
2022-11-14 2022-09-30 13F PURPLE INNOVATION COM 74640Y106 42,609 -702,819 -94.28 173 -92.42 0.0000
2022-10-27 2022-06-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 745,428 509,135 215.47 2,281 64.93 0.0003
2022-08-15 2022-06-30 13F PURPLE INNOVATION COM 74640Y106 745,428 509,135 2,281 0.0001
2022-10-27 2022-03-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 236,293 14,652 6.61 1,383 -52.98 0.0002
2022-05-13 2022-03-31 13F PURPLE INNOVATION COM 74640Y106 236,293 14,652 1,383 0.0002
2022-02-14 2021-12-31 13F PURPLE INNOVATION COM 74640Y106 221,641 108,492 95.88 2,941 23.68 0.0004
2021-11-15 2021-09-30 13F PURPLE INNOVATION COM 74640Y106 113,149 -1,543 -1.35 2,378 -21.49 0.0003
2021-08-23 2021-06-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 114,692 94,095 456.84 3,029 365.28 0.0004
2021-08-16 2021-06-30 13F PURPLE INNOVATION COM 74640Y106 114,692 94,095 3,029 0.0001
2021-05-17 2021-03-31 13F PURPLE INNOVATION COM 74640Y106 20,597 -126,569 -86.00 651 -86.57 0.0001
2021-02-16 2020-12-31 13F PURPLE INNOVATION COM 74640Y106 147,166 -215 -0.15 4,848 386.75 0.0007
2020-11-13 2020-09-30 13F PURPLE INNOVATION *W EXP 02/02/202 74640Y114 147,381 -165,201 -52.85 996 -82.30 0.0002
2020-11-13 2020-09-30 13F PURPLE INNOVATION COM 74640Y106 254,063 -58,519 6,316 0.0012
2020-08-14 2020-06-30 13F PURPLE INNOVATION COM 74640Y106 312,582 299,629 2,313.20 5,627 7,504.05 0.0012
2020-05-26 2020-03-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 12,953 2,545 24.45 74 -18.68 0.0000
2020-05-15 2020-03-31 13F PURPLE INNOVATION COM 74640Y106 12,953 2,545 74 5.6847
2020-02-14 2019-12-31 13F PURPLE INNOVATION COM 74640Y106 10,408 8,795 545.26 91 658.33 0.0000
2019-11-14 2019-09-30 13F PURPLE INNOVATION COM 74640Y106 1,613 742 85.19 12 100.00 0.0000
2019-08-14 2019-06-30 13F PURPLE INNOVATION COM 74640Y106 871 -335 -27.78 6 20.00 0.0000
2019-05-15 2019-03-31 13F PURPLE INNOVATION COM 74640Y106 1,206 -7,578 -86.27 5 -90.20 0.0000
2019-02-14 2018-12-31 13F PURPLE INNOVATION COM 74640Y106 8,784 -3,066 -25.87 51 -26.09 0.0000
2019-04-23 2018-09-30 13F/A-2 PURPLE INNOVATION COM 74640Y106 11,850 2,520 27.01 69 -12.66 0.0000
2018-11-20 2018-09-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 11,850 0 69 0.0000
2018-11-14 2018-09-30 13F PURPLE INNOVATION COM 74640Y106 11,850 2,520 69
2019-04-23 2018-06-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 9,330 9,085 3,708.16 79 3,850.00 0.0000
2018-08-14 2018-06-30 13F PURPLE INNOVATION COM 74640Y106 9,330 9,085 79
2019-04-23 2018-03-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 245 245 2 0.0000
2018-05-14 2018-03-31 13F PURPLE INNOVATION COM 74640Y106 245 2 0.0000
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.