Groupon, Inc.
US ˙ NasdaqGS ˙ US3994732069

SecurityGRPN / Groupon, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership1,311,760 shares
Latest Disclosed Value $ 15,609,944
UBS Group AG ownership in GRPN / Groupon, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 1,311,760 shares of Groupon, Inc. (US:GRPN) valued at $15,609,944 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 1,185,180 shares of Groupon, Inc.. This represents a change in shares of 10.68% during the quarter. The current value of the position is $24,306,913 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (GRPN) in the form of stock options. The firm currently holds call options representing 55,000 of underlying shares valued at $654,500 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

GRPN / Groupon, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F GROUPON COM NEW 399473206 1,311,760 126,580 10.68 15,610 -25.21 0.0023
2026-01-29 2025-12-31 13F GROUPON COM NEW 399473206 1,185,180 -86,587 -6.81 20,871 -29.72 0.0034
2025-11-13 2025-09-30 13F GROUPON COM NEW 399473206 1,271,767 749,708 143.61 29,696 70.05 0.0047
2025-08-14 2025-06-30 13F GROUPON COM NEW 399473206 522,059 50,768 10.77 17,463 97.40 0.0030
2025-05-13 2025-03-31 13F GROUPON COM NEW 399473206 471,291 -173,561 -26.91 8,846 12.92 0.0016
2025-02-14 2024-12-31 13F GROUPON COM NEW 399473206 644,852 584,001 959.72 7,835 1,216.64 0.0014
2024-11-14 2024-09-30 13F GROUPON COM NEW 399473206 60,851 41,477 214.09 595 101.01 0.0001
2024-08-14 2024-06-30 13F GROUPON COM NEW 399473206 19,374 -13,618 -41.28 296 -32.73 0.0001
2024-05-13 2024-03-31 13F GROUPON COM NEW 399473206 32,992 18,766 131.91 440 141.76 0.0001
2024-02-09 2023-12-31 13F GROUPON COM NEW 399473206 14,226 13,948 5,017.27 183 4,450.00 0.0001
2023-11-09 2023-09-30 13F GROUPON COM NEW 399473206 278 -46,205 -99.40 4 -98.54 0.0000
2023-08-11 2023-06-30 13F GROUPON COM NEW 399473206 46,483 32,167 224.69 275 356.67 0.0001
2023-05-12 2023-03-31 13F GROUPON COM NEW 399473206 14,316 5,147 56.13 60 -23.08 0.0000
2023-02-08 2022-12-31 13F GROUPON COM NEW 399473206 9,169 -42,574 -82.28 79 -81.07 0.0000
2022-11-10 2022-09-30 13F GROUPON COM NEW 399473206 51,743 14,789 40.02 412 -1.44 0.0002
2022-08-10 2022-06-30 13F GROUPON COM NEW 399473206 36,954 36,444 7,145.88 418 4,080.00 0.0002
2022-05-16 2022-03-31 13F GROUPON COM NEW 399473206 510 -14,788 -96.67 10 -97.18 0.0000
2022-02-14 2021-12-31 13F GROUPON COM NEW 399473206 15,298 13,639 822.12 354 831.58 0.0001
2021-11-15 2021-09-30 13F GROUPON COM NEW 399473206 1,659 -158 -8.70 38 -51.28 0.0000
2021-08-13 2021-06-30 13F GROUPON COM NEW 399473206 1,817 -23,569 -92.84 78 -93.93 0.0000
2021-05-12 2021-03-31 13F GROUPON COM NEW 399473206 25,386 23,850 1,552.73 1,284 2,113.79 0.0004
2021-02-11 2020-12-31 13F GROUPON COM NEW 399473206 1,536 -179,509 -99.15 58 -98.43 0.0000
2020-11-12 2020-09-30 13F GROUPON COM NEW 399473206 181,045 122,112 207.20 3,694 245.88 0.0014
2020-07-31 2020-06-30 13F GROUPON COM NEW 399473206 58,933 58,933 1,068 0.0005
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F GROUPON COM NEW Call 55,000 0.00 654 -32.44 n/a n/a n/a
2026-01-29 2025-12-31 13F GROUPON COM NEW Call 55,000 0.00 969 -24.61 n/a n/a n/a
2025-11-13 2025-09-30 13F GROUPON COM NEW Call 55,000 0.00 1,284 -30.18 n/a n/a n/a
2025-08-14 2025-06-30 13F GROUPON COM NEW Call 55,000 1,840 n/a n/a n/a
2025-02-14 2024-12-31 13F GROUPON COM NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F GROUPON COM NEW Call 20,400 200 n/a n/a n/a
2024-08-14 2024-06-30 13F GROUPON COM NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-05-13 2024-03-31 13F GROUPON COM NEW Call 100,000 0.00 1,334 3.89 n/a n/a n/a
2024-02-09 2023-12-31 13F GROUPON COM NEW Call 100,000 1,284 n/a n/a n/a
2023-11-09 2023-09-30 13F GROUPON COM NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-08-11 2023-06-30 13F GROUPON COM NEW Call 200,000 1,182 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-02-09 2023-12-31 13F GROUPON COM NEW Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-09 2023-09-30 13F GROUPON COM NEW Put 231,700 3,550 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.