Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionAdvisor Group, Inc.
Latest Disclosed Ownership33,440 shares
Latest Disclosed Value $ 44,798,000
Advisor Group, Inc. reports 11.73% decrease in ownership of GOOGL / Alphabet Inc.

On February 12, 2020 - Advisor Group, Inc. filed a 13F-HR form disclosing ownership of 33,440 shares of Alphabet Inc. (US:GOOGL) valued at $2,239,460 USD as of December 31, 2019. The entity filed a previous 13F-HR on November 13, 2019 disclosing 37,883 shares of Alphabet Inc.. This represents a change in shares of -11.73% during the quarter. The current value of the position is $12,323,643 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 33,440 -4,443 -11.73 44,798 -3.18 0.3099
2019-11-13 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 37,883 1,863 5.17 46,268 18.61 0.3415
2019-07-31 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 36,020 1,165 3.34 39,009 -4.91 0.2992
2019-05-09 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 34,855 2,449 7.56 41,023 21.15 0.3375
2019-02-11 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 32,406 1,874 6.14 33,862 -8.13 0.3325
2018-11-14 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 30,532 3,274 12.01 36,857 19.74 0.3716
2018-08-13 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 27,258 117 0.43 30,782 9.35 0.4233
2018-05-15 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 27,141 -879 -3.14 28,150 -4.63 0.3869
2018-02-14 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 28,020 2,910 11.59 29,516 20.71 0.3941
2017-11-06 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 25,110 1,140 4.76 24,451 9.71 0.3847
2017-11-03 2017-06-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 23,970 2,590 12.11 22,286 22.95 0.3915
2017-08-11 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 23,970 2,590 21,849
2017-11-02 2017-03-31 13F/A-1 ALPHABET CAP STK CL A 02079K305 21,380 1,741 8.87 18,126 16.48 0.3662
2017-05-15 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 21,380 1,741 17,700
2017-11-02 2016-12-31 13F/A-1 ALPHABET CAP STK CL A 02079K305 19,639 800 4.25 15,562 2.73 0.3517
2017-01-31 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 19,639 800 15,196
2017-11-02 2016-09-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 18,839 1,696 9.89 15,149 25.63 0.3643
2016-11-08 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 18,839 1,696 14,774
2016-08-11 2016-06-30 13F ALPHABET COM 02079K305 17,143 12,058
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.