Wayfair Inc.
US ˙ NYSE ˙ US94419L1017

SecurityW / Wayfair Inc.
InsiderGreat Hill Equity Partners Iv Lp
This page shows the track record and history of GREAT HILL EQUITY PARTNERS IV LP insider trades in Wayfair Inc.. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Great Hill Equity Partners Iv Lp in W / Wayfair Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Max		 Price at
Max		 Max
Profit ($)		 Max Return (%)
There are no known unplanned open-market trades for this insider

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

W / Wayfair Inc. Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Great Hill Equity Partners Iv Lp in W / Wayfair Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Min		 Price at
Min		 Max Loss
Avoided ($)		 Max Loss
Avoided (%)
2017-05-24 2,720 63.3000 2,720 63.3000 172,176 168 57.85 -14,824 -8.61
2017-05-22 2,720 63.0000 2,720 63.0000 171,360
2017-03-02 505 37.7700 505 37.7700 19,074
2017-03-02 185,478 37.7800 185,478 37.7800 7,007,359
2017-03-01 4 38.0800 4 38.0800 152
2017-03-01 1,314 38.0700 1,314 38.0700 50,024
2017-02-28 851 38.3200 851 38.3200 32,610
2017-02-28 311,848 38.3200 311,848 38.3200 11,950,015
2016-08-30 544 38.4300 544 38.4300 20,906
2016-08-30 199,456 38.4300 199,456 38.4300 7,665,094
2016-08-29 816 38.1000 816 38.1000 31,090
2016-08-29 298,645 38.1000 298,645 38.1000 11,378,374
2016-08-29 539 38.7000 539 38.7000 20,859
2014-10-07 2,704 27.2600 2,704 27.2600 73,711
2014-10-07 991,317 27.2600 991,317 27.2600 27,023,301

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

W / Wayfair Inc. Insider Trades
Insider Transaction History
File
Date		 Trade
Date		 Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price		 Unit
Price		 Units
Changed		 Value
Changed (1K)		 Remaining
Options		 Remaining
Shares
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 63.3000 -2,720 -172 11,311
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP By UBMB, LLC W Class A Common Stock J - Other I 24,777 50,484
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP By Dakota Capital, LLC W Class A Common Stock J - Other I 19,772 40,476
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP By Blue Hill Capital, LLC W Class A Common Stock J - Other I 29,731 60,580
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 26,860 54,852
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 20,725 41,453
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 25,398 50,799
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 26,909 54,966
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 31,863 65,062
2017-05-24 2017-05-24 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D -223,368 0
2017-05-24 2017-05-23 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 201 28,193
2017-05-24 2017-05-23 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 202 28,057
2017-05-24 2017-05-23 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 202 28,057
2017-05-24 2017-05-23 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 223,368 223,368
2017-05-24 2017-05-23 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D -997,214 4,147,446
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 63.0000 -2,720 -171 14,031
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP By UBMB, LLC W Class A Common Stock J - Other I 25,707 25,707
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP By Dakota Capital, LLC W Class A Common Stock J - Other I 20,704 20,704
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP By Blue Hill Capital, LLC W Class A Common Stock J - Other I 30,849 30,849
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 27,791 27,992
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 20,728 20,728
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 25,401 25,401
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 27,653 27,855
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 32,795 32,997
2017-05-24 2017-05-22 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D -223,390 0
2017-05-15 2017-05-11 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 201 201
2017-05-15 2017-05-11 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 202 202
2017-05-15 2017-05-11 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 202 202
2017-05-15 2017-05-11 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D 223,390 223,390
2017-05-15 2017-05-11 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock J - Other D -997,236 5,144,660
2017-03-02 2017-03-02 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 37.7800 -185,478 -7,007 6,141,896
2017-03-02 2017-03-02 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 37.7700 -505 -19 16,751
2017-03-02 2017-03-01 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.0700 -1,314 -50 6,327,374
2017-03-02 2017-03-01 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.0800 -4 -0 17,256
2017-03-02 2017-02-28 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.3200 -311,848 -11,950 6,328,688
2017-03-02 2017-02-28 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.3200 -851 -33 17,260
2016-08-31 2016-08-30 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.4300 -199,456 -7,665 6,640,536
2016-08-31 2016-08-30 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.4300 -544 -21 18,111
2016-08-31 2016-08-29 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.7000 -539 -21 6,839,992
2016-08-31 2016-08-29 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.1000 -298,645 -11,378 6,840,531
2016-08-31 2016-08-29 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 38.1000 -816 -31 18,655
2015-01-05 2014-12-31 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock C - Conversion D -7,139,176 0
2015-01-05 2014-12-31 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock C - Conversion D -19,471 0
2015-01-05 2014-12-31 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock C - Conversion D 7,139,176 7,139,176
2015-01-05 2014-12-31 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock C - Conversion D 19,471 19,471
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock D - Sale to Issuer D 0.00 -991,317 7,139,176
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock D - Sale to Issuer D 0.00 -2,704 19,471
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock C - Conversion D 1,189,828 8,130,493
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock C - Conversion D 3,245 22,175
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock C - Conversion D 6,940,665 6,940,665
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class B Common Stock C - Conversion D 18,930 18,930
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Series A-2 Preferred Stock C - Conversion D -1,189,828 0
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Series A-2 Preferred Stock C - Conversion D -3,245 0
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Series A-1 Preferred Stock C - Conversion D -6,940,665 0
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Series A-1 Preferred Stock C - Conversion D -18,930 0
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 27.2600 -991,317 -27,023 0
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock C - Conversion D 991,317 991,317
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock S - Sale D 27.2600 -2,704 -74 0
2014-10-09 2014-10-07 4 GREAT HILL EQUITY PARTNERS IV LP W Class A Common Stock C - Conversion D 2,704 2,704
P
Köp på öppna marknaden eller privat köp av icke-derivatsäkerhet
S
Köp på öppna marknaden eller privat försäljning av icke-derivatsäkerhet
A
Bevilja, tilldelning eller annat förvärv av värdepapper från företaget (såsom en option)
C
Omvandling av derivat
D
Försäljning eller överföring av värdepapper tillbaka til företaget
F
Betalning av lösenpris eller skatteskuld med del av värdepapper som erhållits från bolaget
G
Överlåtelse av värdepapper från eller till insidern
K
Aktieswappar och liknande säkringsaffärer
M
Utövande eller omvandling av derivatsäkerhet som erhållits från företaget (som en option)
V
En transaktion friviligt rapporterad på schema 4
J
Andra (med en fotnot som beskriver transaktionen)