TransUnion
US ˙ NYSE ˙ US89400J1079

SecurityTRU / TransUnion
InsiderTodd M Cello
This page shows the track record and history of Cello Todd M insider trades in TransUnion. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Todd M Cello in TRU / TransUnion. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

TRU / TransUnion Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Todd M Cello in TRU / TransUnion. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2018-06-07 619 71.2600 619 71.2600 44,110 200 52.61 -11,543 -26.17
2017-11-01 4,110 52.9700 4,110 52.9700 217,707

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

TRU / TransUnion Insider Trades
Insider Transaction History
File
Date
Trade
Date
Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price
Unit
Price
Units
Changed
Value
Changed (1K)
Remaining
Options
Remaining
Shares
2025-08-29 2025-08-28 4 Cello Todd M TRU Common Stock F - Taxes D 88.6700 -5,437 -482 91,657
2025-08-26 2025-08-25 4 Cello Todd M TRU Common Stock F - Taxes D 89.4600 -1,938 -173 97,094
2025-03-04 2025-02-28 4 Cello Todd M TRU Common Stock A - Award D 16,228 99,032
2025-02-26 2025-02-25 4 Cello Todd M TRU Common Stock F - Taxes D 95.4700 -1,763 -168 82,804
2025-02-26 2025-02-25 4 Cello Todd M TRU Common Stock A - Award D 3,891 84,567
2024-09-03 2024-08-30 4 Cello Todd M TRU Common Stock F - Taxes D 96.8100 -3,613 -350 80,676
2024-08-30 2024-08-28 4 Cello Todd M TRU Common Stock F - Taxes D 95.2600 -2,793 -266 84,289
2024-08-27 2024-08-23 4 Cello Todd M TRU Common Stock F - Taxes D 97.2800 -1,881 -183 87,082
2024-08-23 2024-08-22 4 Cello Todd M TRU Common Stock S - Sale D 95.0000 -12,463 -1,184 88,963
2024-07-15 2024-07-12 4 Cello Todd M TRU Common Stock S - Sale D 80.0000 -12,865 -1,029 101,426
2024-02-29 2024-02-28 4 Cello Todd M TRU Common Stock A - Award D 18,087 114,291
2024-02-20 2024-02-16 4 Cello Todd M TRU Common Stock F - Taxes D 75.0700 -6,694 -503 96,204
2024-02-20 2024-02-16 4 Cello Todd M TRU Common Stock A - Award D 11,200 102,898
2023-08-29 2023-08-25 4 Cello Todd M TRU Common Stock F - Taxes D 78.9900 -1,881 -149 91,698
2023-03-02 2023-02-28 4 Cello Todd M TRU Common Stock A - Award D 19,104 93,579
2023-02-23 2023-02-21 4 Cello Todd M TRU Common Stock F - Taxes D 66.3100 -2,342 -155 74,475
2023-02-23 2023-02-21 4 Cello Todd M TRU Common Stock A - Award D 4,500 76,817
2023-02-21 2023-02-17 4 Cello Todd M TRU Common Stock F - Taxes D 69.2800 -1,125 -78 72,317
2022-03-31 2022-03-30 4 Cello Todd M TRU Common Stock S - Sale D 105.0000 -244 -26 73,442
2022-03-31 2022-03-29 4 Cello Todd M TRU Common Stock S - Sale D 105.0000 -148 -16 73,686
2022-03-01 2022-02-25 4 Cello Todd M TRU Common Stock A - Award D 12,864 73,834
2022-02-22 2022-02-18 4 Cello Todd M TRU Common Stock F - Taxes D 97.7900 -15,466 -1,512 60,970
2022-02-22 2022-02-18 4 Cello Todd M TRU Common Stock A - Award D 17,722 76,436
2021-09-03 2021-09-01 4 Cello Todd M TRU Common Stock A - Award D 8,155 58,714
2021-02-22 2021-02-21 4 Cello Todd M TRU Common Stock F - Taxes D 89.2700 -1,501 -134 50,559
2021-02-22 2021-02-19 4 Cello Todd M TRU Common Stock A - Award D 11,202 52,060
2021-02-22 2021-02-18 4 Cello Todd M TRU Common Stock S - Sale D 90.0000 -8,000 -720 40,858
2021-02-18 2021-02-16 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 22.50 22.5000 -1,200 -27 0
2021-02-18 2021-02-16 4 Cello Todd M TRU Common Stock S - Sale D 90.0000 -1,200 -108 48,858
2021-02-18 2021-02-16 4 Cello Todd M TRU Common Stock M - Exercise D 22.5000 1,200 27 50,058
2021-02-18 2021-02-16 4 Cello Todd M TRU Common Stock F - Taxes D 87.6000 -8,772 -768 48,858
2021-02-18 2021-02-16 4 Cello Todd M TRU Common Stock A - Award D 15,008 57,630
2020-08-04 2020-08-03 4 Cello Todd M TRU Common Stock S - Sale D 89.2300 -7,000 -625 42,622
2020-08-04 2020-08-01 4 Cello Todd M TRU Common Stock F - Taxes D 89.5700 -7,149 -640 49,622
2020-08-04 2020-08-01 4 Cello Todd M TRU Common Stock A - Award D 10,754 56,771
2020-02-25 2020-02-21 4 Cello Todd M TRU Common Stock A - Award D 10,267 46,017
2020-02-20 2020-02-18 4 Cello Todd M TRU Common Stock F - Taxes D 98.1600 -1,582 -155 35,750
2020-02-20 2020-02-18 4 Cello Todd M TRU Common Stock A - Award D 3,514 37,332
2020-01-03 2019-12-31 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 22.50 22.5000 -500 -11 1,200
2020-01-03 2019-12-31 4 Cello Todd M TRU Common Stock S - Sale D 84.6400 -500 -42 33,818
2020-01-03 2019-12-31 4 Cello Todd M TRU Common Stock M - Exercise D 22.5000 500 11 34,318
2019-10-29 2019-10-25 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 22.50 22.5000 -1,500 -34 1,700
2019-10-29 2019-10-25 4 Cello Todd M TRU Common Stock S - Sale D 83.8100 -7,500 -629 33,818
2019-10-29 2019-10-25 4 Cello Todd M TRU Common Stock M - Exercise D 22.5000 1,500 34 41,318
2019-03-04 2019-03-01 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 22.50 22.5000 -1,500 -34 3,200
2019-03-04 2019-03-01 4 Cello Todd M TRU Common Stock S - Sale D 64.8100 -8,000 -518 39,818
2019-03-04 2019-03-01 4 Cello Todd M TRU Common Stock M - Exercise D 22.5000 1,500 34 47,818
2019-02-20 2019-02-20 4 Cello Todd M TRU Common Stock A - Award D 13,484 46,318
2019-02-20 2019-02-15 4 Cello Todd M TRU Common Stock F - Taxes D 63.1300 -3,674 -232 32,834
2019-02-20 2019-02-15 4 Cello Todd M TRU Common Stock A - Award D 8,220 36,508
2018-06-11 2018-06-07 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 22.50 22.5000 -1,000 -22 4,700
2018-06-11 2018-06-07 4 Cello Todd M TRU Common Stock S - Sale D 71.2600 -619 -44 28,288
2018-06-11 2018-06-07 4 Cello Todd M TRU Common Stock M - Exercise D 22.5000 1,000 22 28,907
2018-02-20 2018-02-16 4 Cello Todd M TRU Common Stock A - Award D 8,554 27,907
2017-11-03 2017-11-01 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 22.50 22.5000 -1,500 -34 5,700
2017-11-03 2017-11-01 4 Cello Todd M TRU Stock Options (right to buy) M - Exercise D 4.99 4.9900 -5,893 -29 0
2017-11-03 2017-11-01 4 Cello Todd M TRU Common Stock S - Sale D 52.9700 -4,110 -218 19,353
2017-11-03 2017-11-01 4 Cello Todd M TRU Common Stock M - Exercise D 22.5000 1,500 34 23,463
2017-11-03 2017-11-01 4 Cello Todd M TRU Common Stock M - Exercise D 4.9900 5,893 29 21,963
2017-08-21 2017-08-18 4 Cello Todd M TRU Common Stock A - Award D 5,378 16,070
2017-08-21 3 Cello Todd M TRU Common Stock D 21,384
2017-08-21 3 Cello Todd M TRU Common Stock D 21,384
P
Köp på öppna marknaden eller privat köp av icke-derivatsäkerhet
S
Köp på öppna marknaden eller privat försäljning av icke-derivatsäkerhet
A
Bevilja, tilldelning eller annat förvärv av värdepapper från företaget (såsom en option)
C
Omvandling av derivat
D
Försäljning eller överföring av värdepapper tillbaka til företaget
F
Betalning av lösenpris eller skatteskuld med del av värdepapper som erhållits från bolaget
G
Överlåtelse av värdepapper från eller till insidern
K
Aktieswappar och liknande säkringsaffärer
M
Utövande eller omvandling av derivatsäkerhet som erhållits från företaget (som en option)
V
En transaktion friviligt rapporterad på schema 4
J
Andra (med en fotnot som beskriver transaktionen)