SoFi Technologies, Inc.
US ˙ NasdaqGS ˙ US83406F1021

SecuritySOFI / SoFi Technologies, Inc.
InsiderKelli Keough
This page shows the track record and history of Keough Kelli insider trades in SoFi Technologies, Inc.. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Kelli Keough in SOFI / SoFi Technologies, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SOFI / SoFi Technologies, Inc. Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Kelli Keough in SOFI / SoFi Technologies, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-08-20 10,578 22.1253 10,578 22.1253 234,041 0 22.5200 4,176 1.78
2025-05-20 11,520 13.3790 11,520 13.3790 154,126
2025-04-21 11,181 10.7063 11,181 10.7063 119,707
2025-03-20 11,181 12.7214 11,181 12.7214 142,238
2025-02-20 9,185 15.4275 9,185 15.4275 141,702
2025-01-21 8,914 17.5825 8,914 17.5825 156,730
2024-12-23 8,914 15.5877 8,914 15.5877 138,949
2024-11-20 9,590 14.5562 9,590 14.5562 139,594
2024-10-21 9,308 10.3629 9,308 10.3629 96,458
2024-09-23 9,308 7.9870 9,308 7.9870 74,343
2024-08-22 24,939 7.2558 24,939 7.2558 180,952

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SOFI / SoFi Technologies, Inc. Insider Trades
Insider Transaction History
File
Date
Trade
Date
Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price
Unit
Price
Units
Changed
Value
Changed (1K)
Remaining
Options
Remaining
Shares
2025-09-19 2025-09-18 4 Keough Kelli SOFI Common Stock S - Sale D 27.8616 -10,036 -280 285,410
2025-09-17 2025-09-16 4 Keough Kelli SOFI Common Stock F - Taxes D 26.9890 -61,364 -1,656 295,446
2025-09-17 2025-09-15 4 Keough Kelli SOFI Common Stock M - Exercise D 13,068 356,810
2025-09-17 2025-09-15 4 Keough Kelli SOFI Common Stock M - Exercise D 26,477 343,742
2025-09-17 2025-09-15 4 Keough Kelli SOFI Common Stock M - Exercise D 82,643 317,265
2025-08-21 2025-08-20 4 Keough Kelli SOFI Common Stock S - Sale D 22.1253 -10,578 -234 234,622
2025-07-21 2025-07-18 4 Keough Kelli SOFI Common Stock S - Sale D 21.7954 -10,267 -224 245,200
2025-06-24 2025-06-20 4 Keough Kelli SOFI Common Stock S - Sale D 15.2224 -10,267 -156 255,467
2025-06-18 2025-06-17 4 Keough Kelli SOFI Common Stock F - Taxes D 14.6580 -59,962 -879 265,734
2025-06-18 2025-06-16 4 Keough Kelli SOFI Common Stock A - Award D 13,067 325,696
2025-06-18 2025-06-16 4 Keough Kelli SOFI Common Stock A - Award D 26,477 312,629
2025-06-18 2025-06-16 4 Keough Kelli SOFI Common Stock A - Award D 82,643 286,152
2025-05-22 2025-05-20 4 Keough Kelli SOFI Common Stock S - Sale D 13.3790 -11,520 -154 203,509
2025-04-23 2025-04-21 4 Keough Kelli SOFI Common Stock S - Sale D 10.7063 -11,181 -120 215,029
2025-03-21 2025-03-20 4 Keough Kelli SOFI Common Stock S - Sale D 12.7214 -11,181 -142 226,210
2025-03-18 2025-03-17 4 Keough Kelli SOFI Common Stock F - Taxes D 12.1630 -41,353 -503 237,391
2025-03-18 2025-03-14 4 Keough Kelli SOFI Common Stock M - Exercise D 82,642 278,744
2025-03-18 2025-03-14 4 Keough Kelli SOFI Common Stock M - Exercise D 26,476 196,102
2025-02-21 2025-02-20 4 Keough Kelli SOFI Common Stock S - Sale D 15.4275 -9,185 -142 169,626
2025-01-23 2025-01-21 4 Keough Kelli SOFI Common Stock S - Sale D 17.5825 -8,914 -157 178,811
2024-12-23 2024-12-23 4 Keough Kelli SOFI Common Stock S - Sale D 15.5877 -8,914 -139 187,725
2024-12-18 2024-12-18 4 Keough Kelli SOFI Common Stock F - Taxes D 16.4310 -55,094 -905 196,639
2024-12-18 2024-12-16 4 Keough Kelli SOFI Common Stock M - Exercise D 26,477 251,733
2024-12-18 2024-12-16 4 Keough Kelli SOFI Common Stock M - Exercise D 82,643 225,256
2024-11-22 2024-11-20 4 Keough Kelli SOFI Common Stock S - Sale D 14.5562 -9,590 -140 142,613
2024-10-23 2024-10-21 4 Keough Kelli SOFI Common Stock S - Sale D 10.3629 -9,308 -96 152,203
2024-09-24 2024-09-23 4 Keough Kelli SOFI Common Stock S - Sale D 7.9870 -9,308 -74 161,511
2024-09-18 2024-09-17 4 Keough Kelli SOFI Common Stock F - Taxes D 8.1810 -52,708 -431 170,819
2024-09-18 2024-09-16 4 Keough Kelli SOFI Common Stock M - Exercise D 26,477 223,527
2024-09-18 2024-09-16 4 Keough Kelli SOFI Common Stock M - Exercise D 82,643 197,050
2024-08-26 2024-08-22 4 Keough Kelli SOFI Common Stock S - Sale D 7.2558 -24,939 -181 114,407
2024-08-02 3 Keough Kelli SOFI Common Stock D 139,346
P
Köp på öppna marknaden eller privat köp av icke-derivatsäkerhet
S
Köp på öppna marknaden eller privat försäljning av icke-derivatsäkerhet
A
Bevilja, tilldelning eller annat förvärv av värdepapper från företaget (såsom en option)
C
Omvandling av derivat
D
Försäljning eller överföring av värdepapper tillbaka til företaget
F
Betalning av lösenpris eller skatteskuld med del av värdepapper som erhållits från bolaget
G
Överlåtelse av värdepapper från eller till insidern
K
Aktieswappar och liknande säkringsaffärer
M
Utövande eller omvandling av derivatsäkerhet som erhållits från företaget (som en option)
V
En transaktion friviligt rapporterad på schema 4
J
Andra (med en fotnot som beskriver transaktionen)