e.l.f. Beauty, Inc.
US ˙ NYSE ˙ US26856L1035

SecurityELF / e.l.f. Beauty, Inc.
InsiderJoshua Allen Franks
This page shows the track record and history of Franks Joshua Allen insider trades in e.l.f. Beauty, Inc.. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Joshua Allen Franks in ELF / e.l.f. Beauty, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

ELF / e.l.f. Beauty, Inc. Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Joshua Allen Franks in ELF / e.l.f. Beauty, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-06-05 1,496 117.6100 1,496 117.6100 175,945 63 99.9200 -26,464 -15.04
2025-06-04 11,860 115.5647 11,860 115.5647 1,370,597
2025-04-21 51,353 53.3600 51,353 53.3600 2,740,196
2024-06-05 1,725 184.9600 1,725 184.9600 319,056
2024-06-05 12,528 184.9600 12,528 184.9600 2,317,179
2024-04-18 29,388 166.4000 29,388 166.4000 4,890,163
2023-06-02 1,542 103.5000 1,542 103.5000 159,597
2023-06-02 3,471 103.5000 3,471 103.5000 359,248
2023-06-02 5,333 103.5000 5,333 103.5000 551,966
2022-08-10 10,515 36.5000 10,515 36.5000 383,798
2022-06-03 1,489 26.4800 1,489 26.4800 39,429
2022-06-03 3,352 26.4800 3,352 26.4800 88,761
2022-06-03 1,982 26.4800 1,982 26.4800 52,483
2022-03-10 8,745 23.8910 8,745 23.8910 208,927
2021-06-02 1,063 27.1317 1,063 27.1317 28,841
2021-03-10 5,410 27.1500 5,410 27.1500 146,882

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

ELF / e.l.f. Beauty, Inc. Insider Trades
Insider Transaction History
File
Date
Trade
Date
Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price
Unit
Price
Units
Changed
Value
Changed (1K)
Remaining
Options
Remaining
Shares
2025-09-18 2025-09-16 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 145.0000 -7,913 -1,147 99,369
2025-06-12 2025-06-11 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 125.0000 -13,189 -1,649 107,282
2025-06-09 2025-06-05 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 117.6100 -1,496 -176 120,471
2025-06-05 2025-06-04 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 115.5647 -11,860 -1,371 121,967
2025-06-05 2025-06-03 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 19,167 133,827
2025-04-22 2025-04-21 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 53.3600 -51,353 -2,740 114,660
2025-04-22 2025-04-18 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D -94,027 166,013
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 210.0100 -869 -182 71,986
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 206.3500 -100 -21 72,855
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 204.6000 -100 -20 72,955
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 201.9283 -600 -121 73,055
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 199.9100 -200 -40 73,655
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 198.7650 -200 -40 73,855
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 196.7833 -300 -59 74,055
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 195.8650 -400 -78 74,355
2024-07-17 2024-07-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 193.7586 -601 -116 74,755
2024-06-10 2024-06-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 186.7200 -100 -19 75,356
2024-06-10 2024-06-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 185.7567 -300 -56 75,456
2024-06-10 2024-06-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 184.8516 -2,990 -553 75,756
2024-06-10 2024-06-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 184.1490 -2,242 -413 78,746
2024-06-10 2024-06-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 183.2153 -2,194 -402 80,988
2024-06-07 2024-06-05 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 184.9600 -12,528 -2,317 83,182
2024-06-07 2024-06-05 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 184.9600 -1,725 -319 95,710
2024-06-07 2024-06-03 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 11,198 97,435
2024-04-25 2024-04-23 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 172.5000 -12,506 -2,157 86,237
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 165.6457 -6,426 -1,064 98,743
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 164.3376 -1,500 -247 105,169
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 162.0300 -100 -16 106,669
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 160.0060 -500 -80 106,769
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 158.1900 -100 -16 107,269
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 157.1095 -347 -55 107,369
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 156.4223 -532 -83 107,716
2024-04-23 2024-04-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 155.5580 -500 -78 108,248
2024-04-19 2024-04-18 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 166.4000 -29,388 -4,890 108,748
2024-04-19 2024-04-17 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 54,400 138,136
2024-04-17 2024-04-15 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 165.1600 -727 -120 83,736
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 213.8322 -134 -29 84,463
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 212.4725 -400 -85 84,597
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 211.4143 -700 -148 84,997
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 210.5736 -927 -195 85,697
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 208.9500 -500 -104 86,624
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 206.5680 -500 -103 87,124
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 204.6140 -500 -102 87,624
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 203.2977 -801 -163 88,124
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 202.4900 -928 -188 88,925
2024-03-12 2024-03-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 201.4564 -1,150 -232 89,853
2024-01-10 2024-01-09 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 152.7064 -14,500 -2,214 91,003
2024-01-10 2024-01-09 4 Franks Joshua Allen ELF Common Stock, $0.01 par value M - Exercise D 15.7000 14,500 228 105,503
2024-01-09 2024-01-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 152.5350 -200 -31 91,003
2024-01-09 2024-01-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value M - Exercise D 15.7000 200 3 91,203
2023-12-21 2023-12-19 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 152.5000 -1,023 -156 91,003
2023-12-15 2023-12-14 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 142.5000 -2,046 -292 92,026
2023-10-18 2023-10-16 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 102.5900 -1,750 -180 94,072
2023-09-11 2023-09-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 137.9695 -1,564 -216 95,822
2023-09-11 2023-09-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 137.3908 -1,301 -179 97,386
2023-09-11 2023-09-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 136.0511 -900 -122 98,687
2023-09-11 2023-09-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 135.1400 -1,200 -162 99,587
2023-09-11 2023-09-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 133.7933 -600 -80 100,787
2023-09-11 2023-09-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 133.1605 -7,119 -948 101,387
2023-06-05 2023-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 105.6310 -1,995 -211 108,506
2023-06-05 2023-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 104.5513 -1,045 -109 110,501
2023-06-05 2023-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 103.7234 -3,977 -413 111,546
2023-06-05 2023-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 103.5000 -5,333 -552 115,523
2023-06-05 2023-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 103.5000 -3,471 -359 120,856
2023-06-05 2023-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 103.5000 -1,542 -160 124,327
2023-06-05 2023-06-01 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 18,772 125,869
2023-03-08 2023-03-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 74.8400 -1,180 -88 107,097
2023-03-08 2023-03-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 73.8807 -1,400 -103 108,277
2023-03-08 2023-03-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 72.8742 -1,200 -87 109,677
2023-03-08 2023-03-06 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 71.7025 -3,400 -244 110,877
2023-02-10 2023-02-09 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 73.0000 -500 -36 114,277
2023-02-10 2023-02-09 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 72.3735 -11,661 -844 114,777
2023-02-10 2023-02-09 4 Franks Joshua Allen ELF Common Stock, $0.01 par value M - Exercise D 15.7000 12,161 191 126,438
2023-02-10 2023-02-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 72.0450 -600 -43 114,277
2023-02-10 2023-02-08 4 Franks Joshua Allen ELF Common Stock, $0.01 par value M - Exercise D 15.7000 600 9 114,877
2023-02-08 2023-02-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 72.0481 -31,339 -2,258 114,277
2023-02-08 2023-02-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value M - Exercise D 15.7000 31,339 492 145,616
2022-10-20 2022-10-18 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 42.2400 -1,957 -83 114,277
2022-08-12 2022-08-10 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 36.5000 -10,515 -384 116,234
2022-06-07 2022-06-03 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 26.4800 -1,982 -52 126,749
2022-06-07 2022-06-03 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 26.4800 -3,352 -89 128,731
2022-06-07 2022-06-03 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 26.4800 -1,489 -39 132,083
2022-06-03 2022-06-01 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 41,790 133,572
2022-03-14 2022-03-10 4/A Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 23.8910 -8,745 -209 91,782
2022-03-09 2022-03-07 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 25.8100 -8,094 -209 92,433
2021-06-03 2021-06-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 27.1317 -1,063 -29 100,527
2021-06-03 2021-06-01 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 27,200 101,590
2021-04-16 2021-04-14 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 4,020 74,390
2021-03-11 2021-03-10 4/A Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 27.1500 -5,410 -147 70,370
2021-03-04 2021-03-04 4 Franks Joshua Allen ELF Common Stock, $0.01 par value S - Sale D 25.6200 -5,689 -146 70,091
2020-06-03 2020-06-01 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 12,080 75,780
2020-06-03 2020-01-02 4 Franks Joshua Allen ELF Stock Option (Right to Buy) A - Award D 15.70 58,800 58,800
2020-01-03 2020-01-02 4 Franks Joshua Allen ELF Stock Option (Right to Buy) A - Award D 15.70 58,800 58,800
2020-01-03 2020-01-02 4 Franks Joshua Allen ELF Common Stock, $0.01 par value A - Award D 63,700 63,700
P
Köp på öppna marknaden eller privat köp av icke-derivatsäkerhet
S
Köp på öppna marknaden eller privat försäljning av icke-derivatsäkerhet
A
Bevilja, tilldelning eller annat förvärv av värdepapper från företaget (såsom en option)
C
Omvandling av derivat
D
Försäljning eller överföring av värdepapper tillbaka til företaget
F
Betalning av lösenpris eller skatteskuld med del av värdepapper som erhållits från bolaget
G
Överlåtelse av värdepapper från eller till insidern
K
Aktieswappar och liknande säkringsaffärer
M
Utövande eller omvandling av derivatsäkerhet som erhållits från företaget (som en option)
V
En transaktion friviligt rapporterad på schema 4
J
Andra (med en fotnot som beskriver transaktionen)